Data Dictionary overview. This is the premium, paid version of GA, aimed at larger companies. A warning modal appears that indicates that the tag template needs to be updated. Attribution IQ allows you to compare the results of different attribution models and see how each model assigns credit to different marketing channels. Whether you’re just starting to understand your data or you’re at the forefront of making data-decisions, there’s a flavour of Adobe Analytics that’s right for you. Get the most out of Adobe Analytics. Fallout visualizations let you: Perform side-by-side comparisons of two different filters in the same report. When users interact with your brand they do so in many ways and on multiple devices. Adobe Analytics Attributions IQ empowers marketers to measure the contribution of each marketing touchpoint in the customer journey, allowing for optimized marketing strategies and enhanced return on investment (ROI). There are many ways you can take your attribution methodology to the next level with Adobe Analytics. This session is for. I spoke to Jen Lasser (Adobe's Analytics Product Manager) about this week and her understanding (as - 414602. In Analysis Workspace, drag a Freeform Table to your project. The Attribution panel is an easy way to build an analysis comparing various attribution models. These attributes can help you better understand your marketing and experience efforts by allowing you to group similar elements and break down data to dive. This is Ashok Gorrepati, from the Adobe Analytics product management team. Adobe Marketo Measure is considered one of the best marketing attribution software due to its ability to track and analyze customer behavior across various channels to determine the most effective marketing campaigns. And that’s because Adobe Analytics is comparing this at the most granular level, which in this case is sub-hit. g. Adobe Analytics enhances attribution by letting you: Define attribution beyond paid media: Any dimension, metric, channel or event can be applied to models (e. Therefore, the best. For more information, please visit the documentation. Sending an s. Marketing attribution helps you to understand what your customers want and leads to smarter spend decisions. In this video, we will show how you can use visualizations to show attribution (give credit) across channels in Customer Journey Analytics. Go to Web Personalization › New Campaign and click Custom Code. I’ll use the example of a retail app with multiple acquisition channels. Any existing calculated metric in the traditional Analysis Workspace is not ported to Customer Journey Analytics. The. This videos shows you some of the great resources that are at your fingertips as you hit a snag and need some help. A name for your calculated metric. Enable the Link is active option if it is not already enabled. Turn insights to action. Now it is implemented on your page because we have put the embed code on. As I said, I generally use Attribution IQ on Marketing Channels or Internal Campaigns to see all touch points as opposed to the last touch. Now, we can travel “ back in time ” with confidence and use the power of our trusty time machine (a. Admin. Compare different attribution models side by side. Adobe Sensei makes Adobe Analytics more intelligent, and helps marketers discover meaningful insights about their customers. Our demo of Attribution IQ runs in the Adobe Analytics production system. Go to Components > Segments, then click + Add. This subject has come up a a lot lately due to the availability of the Attribution IQ (or what I. Adobe Analytics attribution has been tied to eVars. Developer. “Visitors coming to our site from search engines were 3 times more likely to up-sell than everyone else. Business. , no need for multiple campaign tracking variables!) and data accuracy. and give you useful channel insights. The purpose of this step is to validate your hypotheses. In this. a. Adobe Analytics is a leader in the Forrester 2022 Digital Intelligence Platform wave with a perfect 5. Pavan Babu . With only Adobe Analytics, we will still have to decide if and how we want to use Props and Evars, which is not as important if we are using products like Adobe’s Customer Journey Analytics. Seconds - 10 minutes. Try in Workspace Button in Reports and Analytics. Attribution overview;Adding side-by-side comparisons of Attribution IQ Models; Attribution IQ in Calculated Metrics; Using Attribution IQ in Freeform Tables;. Features. It enables you to measure each touch point in a customer’s journey, even across channels. Attribution IQ provides several attribution models, including first touch, last touch, linear, time decay, and custom models. The attribution panel and lookback window are the keys to unlocking a deeper understanding of your customers and their journey with your brand. product manager for Adobe Analytics and today I’m excited to show and share with you an overview of the great new settings and features we’ve added to the cohort table and. Attribution in Google Analytics brings free, cross-channel data-driven attribution to all customers. See the benefits and learn of real-world success stories from global customers using Virtual Analyst and Segment IQ to detect anomalies, avoid outliers, and maximize ROI. 5. Getting. Whether you’re tackling common business questions or diving into complex analyses, this comprehensive playbook looks at a range of use-cases. Admin. Attribution IQ has increased implementation flexibility (i. So it is basically Adobe’s E-Commerce capabilities compared to Google Analytics’ (GA) so-called “Enhanced E-Commerce”. Analytics tutorials. Journey IQ: Cross-Device Analytics (CDA) integrates with the Adobe Experience Platform Identity Service, utilizing the Device Graph to identify how devices map to people. Because the platform includes the Day dimension in API report requests by default, it ends up under-counting my metrics which use a First Touch, 30 Day attribution model. This is because Attribution IQ does not take into account the Override settings of Marketing Channels. Learn how to discover users’ paths to conversion in mobile apps using Flow and compare it with other experiences such as web. Created for: Beginner. In the left rail, click the plus sign (+) next to Segments: or. Thanks, Ramesh. It then leverages this intelligence to create a cross-device view of user behavior. The Attribution Panel is a great starting point for more sophisticated. Watch overview. SOLVED Trouble Locating "Non-Default Attribution Model" Option. Adding side-by-side comparisons of Attribution IQ Models; Attribution IQ in Calculated Metrics; Using Attribution IQ in Freeform Tables;At some point, we are all going to need help with Adobe Analytics. The following video will walk you through what the steps are necessary to actually get these two products fully integrated in a bi-directional server-side forward and powerful way. Drag, drop, and rearrange funnel steps (touchpoints) Mix and match values from different dimensions and metrics. Mobile app implementation methods. . Hi @zoe_kim ,. Adobe Analytics. Step 2: Rule-base attribution. So the idea of Attribution IQ is market leading, ingenious, great, fantastic, we love it BUT it's really annoying not being able to use calculated metrics directly in Workspace. adobe. Part 1 - Simple hacks for greater efficiency. User. Log in to experiencecloud. e. Rule-based scores include First touch, Last touch, Linear, U-shaped, and Time-Decay. 1. Next, review the benefits and real-world success stories from global customers using Virtual Analyst and Segment IQ to detect anomalies, avoid outliers. Mark as New;. In this article, we will dive deep into the world of Adobe Analytics Attributions IQ, exploring its features, benefits,. Analytics segmentation includes the Segment Builder to construct segments and run a. Using different Attribution IQ models with segments; Algorithmic Model in Attribution IQ; Custom Look-back Windows in Attribution IQ; Cohort Analysis. Learn how to use Analytics tools, including Analysis Workspace, Analytics Dashboards, Report Builder, and Activity Map. Once the Calculated Metrics Builder opens, add and/or do the following: A. It then leverages this intelligence to create a cross-device view of user behavior. It lets you build customized requests from Adobe Analytics Data, which you can insert into your Excel worksheets. Alternatively, if anyone else has experienced this issue and can think of an alternate workaround then I'm open to any suggestions. This model gives 60% of the. This just sets an event listener on page. To update a component’s default attribution model: Go to the data view that contains the component whose default attribution model you want to update. Under Visualization Settings, you can choose to add a regression or moving average trendline to your line series which can help to depict a clearer pattern in the data. For information on which Adobe Analytics product to use, see Which Adobe Analytics tool should I use?. From understanding attribution to customized reporting, get the predictive intelligence you need to elevate your customer experiences. This video covers how to use the Experience Cloud Debugger to inspect Analytics implementations. It is more comparable to Adobe Analytics since it has more advanced features and capacity than the standard version. Both of them take you to the Segment Builder in Adobe Analytics, where you can find further instructions. t () - A “track” beacon, which is a page view hit, incrementing page views for the given page name, as well as setting other variables. Is that possible at all? I thought only actual Clicks throughout the visitor journey can be captured and attributed. GA4 Explorations provides Cohort, Funnel, and Path visualizations. There’s a bunch of top level menus, but also sub menus and sub sub-menus all with important reports listed. Learn. In other words, you may want to build a segment of visitors who did “thing A” and then did “thing B,” so that you can see how that sequence of events affected all of the other data. Views. I’ll cover how attribution IQ from Adobe Analytics helps me understand that impact of touchpoints and users’ journeys. Replies. Click the 9-square icon in the upper right, then click the colored Analytics logo. Try in Workspace Button in Reports and Analytics; Understanding the Analytics Cycle; How Analytics Data is Collected; Logging in to Adobe Analytics In this video, learn how to quickly compare Attribution IQ models, including an auto-created column that shows the percent difference between the two models' numbers. 04-12-2018 02:19 PST. 0 in web analytics and mobile app analytics. Quick Insights provides guidance for non-analysts and new users of Analysis Workspace to learn how to answer business questions quickly and easily. You can also create hybrid models (for example, 50% Time Decay. Additionally, Attribution IQ helps brands capture the impact the content has in driving events such as a purchase of conversion. g. ” We help you to understand the impact from every customer touch through paid, owned and earned channels. How can I leverage Adobe Analytics' Attribution IQ to compare different attribution models side by side, analyze credit assignment to various marketing channels based on the chosen model, and better understand the relative impact of different channels on my success metrics? Solved! Go to Solution. You can edit column settings for an individual column or for multiple columns simultaneously. The current guidance regarding Marketing Channel implementation was formulated at a time when neither Attribution IQ nor Customer Journey Analytics existed. Created for: Beginner. The report suite IDs are a comma-separated list right after “/b/ss/” in the path name of the beacon. Admin. The ‘Marketing channel’ dimension functions identically to the ‘Last touch channel’ dimension. Transcript. Segments are designed as audience insights that you can build for your specific needs, and then verify, edit, and share with other team members or use in other Adobe products and Analytics capabilities. Transitioning from Google Analytics; Analytics Basics. Created for: Beginner. Analysis Workspace overview. In this case, the attribution model isn't ideal for what y. Step 2: Rule-base attribution. Editing requests in bulk can be done from the right-click menu or “Edit. I do use Attribution for conversions on the site. . However, Google Analytics has only one significant non-Google integration, with Salesforce, so all other data sources require a custom setup via API. We demonstrate the effectiveness of Attribution IQ on real-world e-commerce web analytics datasets. Created for: Beginner. and give me that delimiter, and I have this comma here, and so I’ll be able to, you know, as Adobe Analytics, switch that out to show you how many times each one showed up. For more. For your mobile app, the following implementation methods are available:. The Download items as CSV option allows you download up to 50,000 items for a dimension in a freeform table, with segments and filters applied. ” We help you understand the impact from every customer touch through paid, owned and earned channels. Reports. Let’s say I want to know which channels are driving app launches. 1. Watch video tutorials for Adobe Analytics and learn how to get the most out of your data. User. Tag management systems, including Experience Platform Tags) are the intermediaries that read the data layer, map the values to variables, and send that data to digital experience. e. Using different Attribution IQ models with segments; Algorithmic Model in Attribution IQ; Custom Look-back Windows in Attribution IQ; Cohort Analysis. Comparing segments in fallout: See how different audiences compare to each other in context of a fallout visualization. internal search), not just marketing campaigns. They will not interfere with any. In this video, I want to talk about Cross-Channel Attribution in Customer Journey Analytics, or really how we show cross-channel attribution individualization in Customer Journey Analytics. Availability of Attribution IQ- based on SKUs. Journey IQ: Cross-Device Analytics (CDA) integrates with the Adobe Experience Platform Identity Service, utilizing the Device Graph to identify how devices map to people. We recommend using Attribution IQ instead of the existing Marketing Channel attribution to fine tune your Marketing Channel analysis. Get more from your customer data. Note: Advanced special characters are not available in Analysis. Attribution IQ in Core Analytics uses marketing channels that are derived completely at report time (i. Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics; Transitioning from other platforms. This association is a critical part of. For detailed documentation, visit Comparison operators. The Channel Overview report provides an interactive tabular view of the marketing channel data based on first. Hi, reading the Attribution IQ in the Adobe Experience Cloud help, it is mentioning Display Impressions as a touch point which can be included in an attribution model. Watch video tutorials for Adobe Analytics and learn how to get the most out of your data. Hi, this is Jen Lasser with Adobe Analytics product management. Transitioning from Google Analytics; Analytics Basics. Hi, this is Jennifer Werkmeister with Product Management for Adobe Analytics. Here I already have the attribution IQ panel. The Attribution IQ overview; The Adobe Analytics Attribution panel guide. You can use the features in Attribution IQ to get an accurately attributed instances metric for all merchandising eVars that use Conversion Variable Syntax. To update a component’s default attribution model: Go to the data view that contains the component whose default attribution model you want to update. Strong structured reporting is crucial for e-commerce companies, as well as other functions like add-to-cart and product impressions. And that’s pretty much it, just a real quick set up of the Adobe Analytics extension. Internal Site Search. . Customer journey analytics provides a toolkit to business intelligence and data science teams that help them stitch and analyze cross-channel data. Before all the content (including Adobe Analytics image request) can load, the. Adobe Analytics lets you build, manage, share, and apply powerful, focused audience segments to your reports using Analytics capabilities, the Adobe Experience Cloud, Adobe Target, and other integrated Adobe products. How can I leverage Adobe Analytics' Attribution IQ to compare different attribution models side by side, analyze credit assignment to various marketing channels based on the chosen model, and better understand the relative impact of different channels on my success metrics? Solved! Go to Solution. Adding side-by-side comparisons of Attribution IQ Models; Attribution IQ in Calculated Metrics; Using Attribution IQ in Freeform Tables;Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics; Transitioning from other platforms. There are several ways to access the Segment Builder: Analytics top navigation: Click Analytics > Components > Segments. It builds on Adobe Analytics’ broad support for every channel out there, from desktop web, mobile and social, to voice analytics and the connected car. Get more from your customer data. But the discussion “separate Report Suite or VRS” would. 0 in web analytics and mobile app analytics. Statistical tests used in segment comparison. User. Now I’ve gone to Admin and Code. This content is suitable for administrators, data analysts, marketers, developers, and architects. The Experience Cloud debugger is a tool that allows users to inspect and debug Experience Cloud Tags. You will also walk through several example use cases for when to use Page Views, Visits, and Unique Visitors in reporting. / Thanks for coming back to me on this. This video demonstrates how to use Attribution IQ in Calculated Metrics. Adobe Analytics is a leader in the Forrester 2022 Digital Intelligence Platform wave with a perfect 5. Also, I suggest that you use 'Marketing channel instances' metric with Marketing channel/ Last touch Channel dimensions to check allocation because this metric measures the number of times a marketing channel was defined in an image request and does not include. Visual IQ is an advanced attribution modeling software that provides a range of attribution models, including algorithmic attribution, which. Adobe Analytics. Custom look-back windows let you to expand the attribution window beyond the reporting range (up to a maximum of 90 days), and applies to each conversion in the reporting range. Transcript. A score of 0 means there is no difference between. This is because I feel that the recently added Attribution IQ functionality is fundamentally changing how I have always thought about where and how Adobe performs attribution. For more information, see the documentation. Transitioning from Google Analytics; Analytics Basics. That was probably enough some time ago, but in. Using different Attribution IQ models with segments; Algorithmic Model in Attribution IQ; Custom Look-back Windows in Attribution IQ; Cohort Analysis. It lets you: Visualize the customer journey through your website or application. This video shows you how to set it up. Watch video tutorials for Adobe Analytics and learn how to get the most out of your data. Requests can dynamically reference cells within your worksheet, and you can update and customize how Report Builder presents the data. These revised practices enable clear and controlled lookback windows with Attribution IQ and with Customer Journey Analytics. In the S-Code Version field, select the desired version from the drop-down list, for example H. It is a feature in Attribution IQ that gives you a dedicated workspace to use and compare. ex. First, be sure to check out the Attribution IQ features that will help take your marketing attribution analysis even further. To give you the most complete view, we will compare all three of them: GA4, GA360, and AA. Attribution gives analysts the ability to customize how dimension items get credit for success events. Filters provide more control over what rows of data are shared in a freeform table. Compare different attribution models side by side. Apply attribution to a metric: Use a non-default attribution on any metric in a project. In this post today, we shall cover the basics of marketing attribution and how we can use Attribution IQ from Adobe Analytics for our marketing attribution. Prerequisites. Transcript. In the data table, right-click a line item and select Breakdown >. Attribution IQ comprises the following features: Attribution panel: Take any dimension and metric,. I would like to ask if it's possible to create a model which is used in some other. Attribution IQ allows you to change the attribution model to any of ten rules-based models on a Freeform column on the fly. Also, refer Attribution IQ FAQ page for more information: Attribution IQ FAQ. Attribution IQ is a popular feature within Analysis Workspace that allows you to apply any attribution model to a freeform table column to any metric or dimension. Suppose your hypothesis is: “My First-touch channel has more impact on conversion than my last-touch channel. What is attribution IQ? What is the Business need of attribution IQ? Availability of Attribution IQ- based on SKUs ; Different terms being used: Lookback window & Attribution Models. Adobe Analytics helps you piece together digital data to capture a richer customer story you can quickly act on. Watch video tutorials for Adobe Analytics and learn how to. Figure 1: Example of how to use Algorithmic Attribution with a Custom Lookback Window in Adobe Analytics. To share a project, go to share, share project. When you are doing analysis on your site, you will often use segments to focus on a specific group of visitors, visits, or hits. This feature is designed to make the analysis of vast amounts of data more accessible and user-friendly. Adobe Analytics - Attribution Add-on includes Data Workbench, including the Algorithmic Attribution feature. Level 2 11-10-2018 01:46 PDT. Watch video tutorials for Adobe Analytics and learn how to get the most out of your data. In Analysis Workspace, we now offer more filtering control, with 11 filter criteria & AND/OR operators. ” We help you to understand the impact from every customer touch through paid, owned and earned channels. Mark as New; Follow;. ) Attribution IQ uses a processing-time visit definition except when used in a report-time processing virtual report suite. The tracking server is the hostname in the beacon, so that’s easy to find. Select the component, then expand the Attribution section on the right side of the screen. Use a Dynamic Yield Custom Code campaign to populate the list variable from the data layer and then trigger an Adobe Analytics s. 1K. In this video, we highlight how you can derive deeper insights from the Marketing Channels report using cross-tab analysis in Workspace. Could you - 280351Adding side-by-side comparisons of Attribution IQ Models; Attribution IQ in Calculated Metrics; Using Attribution IQ in Freeform Tables. Key Adobe Analytics capabilities are also being expanded to cover voice as well. Attribution IQ with Marketing Channels - Best Practices. Thanks, Danish - 278864. First Touch Channel. Internal Site Search. The nested containers allow you to. As you do this, you should now add a step of considering which attribution model works best in. Adobe Analytics offers a wide variety of attribution models that are. Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics; Transitioning from other platforms. This video walks through how to setup Postman, an API client, to send Adobe Analytics 2. Its capabilities deliver context and clarity to the complex multichannel customer journey. Custom look-back windows let you to expand the attribution window beyond the reporting range (up to a maximum of 90 days), and applies to each conversion in the reporting range. Learn about the Real-time report in Adobe Analytics, including how to configure it for your analysis. Analytics overview; Get started (by role) Understand the Analytics interface;. 07-08-2018 05:59 PDT. For those that aren’t familiar. Attribution lookback window: The lookback window describes which groupings of hits are considered for each model. Segment comparison panel: The core feature in Segment IQ. Using different Attribution IQ models with segments; Algorithmic Model in Attribution IQ; Custom Look-back Windows in Attribution IQ; Cohort Analysis. I’ll use the example of a retail app with multiple acquisition channels. Defining your internal site search business requirements; Implement internal search variables using AppMeasurement; Implement internal search variables using Web SDK;. maciejb29447907. 0 API, Scheduled Reports, Intelligent Alerts, Segment Sharing, Segment IQ, Reporting Services, Mobile App, Activity Map, Contribution Analysis, Reports & Analytics, Labs, Component Builder,. A quick walkthrough on using the Classification Rule Builder within the Adobe Analytics. Data Workbench. As I mentioned above, for the past decade or more, Adobe Analytics attribution has been tied to eVars. Effective December 31, 2023, Adobe intends to discontinue Reports & Analytics and its accompanying reports and features. Using different Attribution IQ models with segments; Algorithmic Model in Attribution IQ; Custom Look-back Windows in Attribution IQ; Cohort Analysis. Transcript. Please visit the documentation for more information on using basic and advanced functions when creating calculated metrics. In this video, we will show how you can use visualizations to show attribution (give credit) across channels in Adobe Customer Journey Analytics. Use these tutorials to learn the features of Analytics and reap the benefits for your business. Identify engaged audiences through their behavior using Cohorts and know the underlying causes driving stickiness in your mobile apps. Attribution IQ provides several attribution models, including first touch, last touch, linear, time decay, and custom models. For example, first touch or last touch. Adobe. Adobe Analytics provides three separate channel detail dimensions just as they provide three channel dimensions: first touch, last touch, and marketing channel detail. This session is for Adobe Analytics users and data analysts looking to learn best. Watch video tutorials for Adobe Analytics and learn how to get the most out of your data. They add the product to the cart, but do not purchase it. Created for: Beginner. The use of CDA requires all of the. With it, you can understand the impact of your organization’s marketing at every touchpoint and develop strategies that will drive the most revenue for your budget. Attribution panel: Success. Attribution panel: Take any dimension and metric, and quickly compare it with different attribution models. Let me explain. Adobe Analytics also has attribution IQ, allowing you to select 3 different attribution models. The map visualization will allow you to view either mobile lat/long or web (IP address) data against a dynamic map, allowing you to get an idea of customer usage in the context of their location. Try in Workspace Button in Reports and Analytics; Understanding the Analytics Cycle; How Analytics Data is Collected; Logging in to Adobe AnalyticsLearn some best practices for implementing Adobe Analytics on Single Page Applications (SPAs). 0 API Requests; Analysis Use Cases. Real-time reporting in Adobe Analytics. Last Click - Non-Direct We would like to see how other marketing channel are performing while we ignore all direct visits. 4 API, 2. Adobe Analytics is a leader in the Forrester 2022 Digital Intelligence Platform wave with a perfect 5. This includes using Experience Platform Tags, the recommended implementation method. Long entry-page load times: A visitor lands on Page A which is heavy on content, and the Adobe Analytics code is located at the bottom of the page. Try in Workspace Button in Reports and Analytics; Understanding the Analytics Cycle; How Analytics Data is Collected; Logging in to Adobe AnalyticsRead real-world use cases of Experience Cloud products written by your peersOverview of Classifications in Adobe Analytics. As our implementation relies heavy on calculated metrics, this is a big limitation to us. With the new features, Adobe said Attribution IQ within Adobe Analytics will now be expanded to include voice. ” We help you understand the impact from every customer touch through paid, owned and earned channels. For example: we have a generic impression event for form. Is there any way to be able to remove the Session Refresh from attribution and share the credit to all the other channels? In this work, we propose a game theoretic attribution model that can be computed at query-time. Transcript. In this video, I’m going to give you an overview of the Analytics for Target panel in Analysis Workspace. Using different Attribution IQ models with segments; Algorithmic Model in Attribution IQ; Custom Look-back Windows in Attribution IQ; Cohort Analysis. Attribution IQ will be available in Analysis Workspace within Adobe Analytics, enabling marketers to visualize the customer journey and all the points at which they interact with the brand. Our demo of Attribution IQ runs in the Adobe Analytics production system. The Analytics source connector requires that both channel. Calculated metrics allow you to compare attribution models (for example, subtracting First Touch from Last Touch) to see the difference. Everyone needs to collect digital data, analyze it, and curate real-time insights across teams. . On the Select Master Report Suites page, select a template report suite. Try in Workspace Button in Reports and Analytics; Understanding the Analytics Cycle; How Analytics Data is Collected; Logging in to Adobe AnalyticsTranscript. Adobe Analytics enhances attribution by letting you: Define attribution beyond paid media: Any dimension, metric, channel or event can be applied to models (e. If you do not have access to Attribution IQ, please rely on A4T data in Reports & Analytics. Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics; Transitioning from other platforms. Using different Attribution IQ models with segments; Algorithmic Model in Attribution IQ; Custom Look-back Windows in Attribution IQ; Cohort Analysis. 0 in web analytics and mobile app analytics. It is a feature in Attribution IQ that gives you a dedicated workspace to use and compare attribution models. Adobe Analyticsのワークスペースの機能では、直感的に、簡単に分析をすることができ、マーケティングによる貢献度を簡単に評価することができます。. Now, we can travel “ back in time ” with confidence and use the power of our trusty time machine (a. 2. The Attribution IQ Panel in Analysis Workspace is a way to quickly compare any of ten rules-based attribution models in a visual way. When not possible, attribution IQ will use the MID value in the ‘prior record’ in the data source for evaluation. .